How many accounts are you missing?

GoodFit analyzes your qualified and unqualified accounts to find your actual ICP attributes, then translates them into criteria to source your entire market and identify missing accounts.

What is included in the Market Report?

The report includes: your true market size (every account matching your qualification criteria), accounts you're missing, CRM noise (accounts outside your qualification criteria), and accounts graded by expected dollar value to prioritize targeting.

How do I get my Market Report?

Two steps: 1) Start with a short call to understand your business and begin work on the report. 2) Get your report with findings including your real market size, your gap, your noise, and the accounts you're missing. The report is delivered within 7 days.

GTM Intelligence Series

Capturing your invisible market

Capturing every single account you can sell to is the critical first step in building a revenue engine.

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The single biggest growth lever available to revenue leaders is not sales execution. It is gaining clarity on exactly what accounts to target. On average, B2B companies are missing 60% of the market they could sell to, while 70% of the accounts in their CRM don’t match who actually buys their product at all.

In “Capturing your invisible market”, we show you why that gap exists, what it’s costing you, and what to do about it.

Featuring real examples from top revenue teams, including Chili Piper, Merge, Playroll, and TrustKeith.

What’s inside

Find out why you’re missing 60% of your market, and what to do about it.

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Most ICPs are built on proxy filters (headcount, industry, geography) that don’t capture the nuance of actual buyer profiles

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The average B2B company is missing 60% of its market from their CRM

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70% of accounts in the average B2B CRM are not real buyers

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Classification models can capture qualified accounts at scale with the accuracy of a human reviewer

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Many buyer profiles don’t exist as structured fields in any database

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7% of a company’s addressable market changes every month

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Free, no registration needed.

What is an “invisible market”?

Your invisible market is the set of accounts that you should be selling to, but are not in your CRM or commercial tooling. These are the accounts that match your buyer persona that you haven’t yet captured. They exist as part of your market, but represent untapped revenue potential. On average, 60% of a B2B company’s market is invisible.

How can I test my ICP definition to see if it is correct?

To test your ICP definition, you can pull your existing customer list, enrich it with detailed company-level attributes, and check how many of those customers actually match your current ICP criteria. Most companies find significant gaps: both customers who don’t fit their ICP filters, and filter-matching accounts that never convert. Your data tells you what your actual buyer profile looks like; gut feel and workshop sessions don’t.

Why can’t we just use filters to find the right accounts?

Better filters solve part of the problem. But some of the most predictive, proprietary buyer criteria — such as whether a company processes personal data, whether it offers integrations, or whether it has an active inbound sales motion — don’t exist as structured fields in any database. To answer these questions, companies must use modern data methods such as classification models.

I’ve mapped my market. Do I need to do it again?

On average, 7% of a company’s addressable market changes every month: companies grow into your criteria, and fall out of it. A market mapped six months ago has already shifted meaningfully. The accounts you’re targeting today may no longer qualify and the ones you should be targeting may have just appeared. Market mapping must be dynamic — a market is a living, breathing thing.

Capturing your invisible market

What’s inside

See your true market